Monday, September 30, 2019

Frost and Farley’s “The Road/Lover Not Taken” Essay

One of the most renowned American poets of his century, and of our generation still, Robert Frost – evident in his perhaps most widely recognized poem, â€Å"The Road Not Taken† (1915) – is able to effectively relate the inherent and quintessential condundrum existent in humanity which plagues the greater part of every human being’s existence. Conversely, the poet Blanche Farley, in a similar poem entitled â€Å"The Lover Not Taken† (1984) is able to afford readers more than a brief glimpse, and perhaps, reflection, of the inner workings of the human psyche, and its complexities; however much verging on a lampoon or parody of Frost’s work it may appear to be. Both writers are able to convey an aspect of humanity through their poetry. Apart from the glaring similarity which exists in the title of Frost and Farley’s poem, â€Å"The Road†¦ † and â€Å"The Lover†¦ † share another familiar element. Both are fraught with the inherent human agony and reality of choice. The need to choose between two roads to tread by, or lovers to take for one’s own; and the possibility of being at an advantage or disadvantage for choosing or dismissing a lover or proverbial road over the other is explicitly voiced in both poems. Both Frost and Farley are able to communicate the exquisite agony which is necessarily attached to the act of choosing, and perhaps even mourning the fact that one doesn’t have the capacity to venture and experience both undertaking. Frost’s â€Å"The Road Not Taken† begins with the famous lines affirming the previously mentioned sentiment when he pronounces, â€Å"Two roads diverged in a yellow wood, / And sorry I could not travel both†¦ † (1-2). In case readers were unable to exact this particular ideology from the title yet, the aforementioned quoted lines are able to firmly establish and affirm it. The extent of Robert Frost’s poem proceeds to relate how he chose one road over the other, one that appeared less than pleasant, but that which he proceeded to tread along in nonetheless. And despite already treading along in it, Frost briefly thought of returning and walking the other road instead, but he resolves to continue on the road he’s chosen, pronouncing, â€Å"Yet knowing how way leads to way, / I doubted if I should ever come back. † (14-15). The poem aptly culminates under a tiresome, but hopeful and optimistic note in which the poet looks back on the journey he’s taken, and relates: â€Å"I shall be telling this with a sigh / Somewhere ages and ages hence: / Two roads diverged in a wood, and I– / I took the ones less traveled by, / And that has made all the difference. † (16-20). The proverbial road and journey which the poet took, and which every man and woman, at one point or another, is inevitably bound to undertake is highlighted in the poem. Frost stresses the weight or impact that every individual’s choice contributes in the shaping of his or her life. The concluding line in the poem speaks to readers on a visceral level because it encompasses an inherent and significant aspect of every individual’s humanity. In â€Å"The Lover Not Taken,† Blanche Farley addresses this similar aspect of humanity – the perennial agony associated with choice – albeit rooted in parody, and perhaps even comedy. Farley relates the age-old torment of being torn between lovers, playfully relating, at times subtly, and sometimes crudely, in a fashion almost identical to Frost’s previous poem, â€Å"Committed to one, she wanted both / And, mulling it over, long she stood†¦ This new guy, smooth as a yellow wood / Really turned her on. † (1-2, 5-6) Farley proceeds to relate what she finds attractive in both men, almost in a manner which appears achingly juvenile, but the poet redeems herself with traces of wit and humor which â€Å"The Lover Not Taken† is not without. The narrator troubles herself with a view of the consequences and ramifications that could possibly ensue if she was to pick one lover over the other; but like Frost, the narrator is able to arrive at a firm decision. Farley concludes the protagonist’s particular condundrum in comedic triumphance by expressing, â€Å"With that in mind, she took the fast way home, / The road by the pond, and phone the blond. † (21-22) Blanche Farley’s â€Å"The Lover Not Taken† may be different compared to Robert Frost’s classic â€Å"The Road Not Taken† in terms of the gravity of choices being discussed, but it nonetheless presents readers a reality which applies in the extent of human existence. It affirms the idea that the perennial agony which exists alongside mankind’s inherent need to choose is very much present, be it in something as arcane and immensely significant as the journey every individual is supposed to undertake which will alter their entire being, to something as seemingly banal, trite and even juvenile as ambivalent love. Ultimately,â€Å"The Road Not Taken† and â€Å"The Lover Not Taken, are both able to evoke the agony which lies in choices, however disparate the weight of the concerns addressed in each poem may be, and in essence, both are able to reflect humanity. Works Cited â€Å"The Road Not Taken. † Anthology Of Poetry. 27 February 2008. â€Å"The Lover Not Taken. † Anthology Of Poetry. 27 February 2008.

Sunday, September 29, 2019

“A Modest Proposal” Essay

Jonathan Swift writes a satirical passage to criticize the England government on their lack of participation in helping the hungry citizens during the years of drought they are experiencing. In his overly exaggerated proposal, he uses an abundance of features of style, voice, and organization to express his point he is trying to make through satire.Swift’s choices on the variety of different features of style he uses were decided upon the fact that this passage is purely satirical. In paragraphs 20-26, Swift uses mature diction to express his standing with the England government. Paragraph 20 says, â€Å"I think the advantages of the proposal which I have made are obvious and many, as well as of the highest importance.† Here he is claiming that this proposal is very important, and that the government should agree with him.He writes like he is well educated on the ideas he is proposing. In essence, this is a legitimate proposal to the government, so his choice in words h ave to sound sophisticated. As his subject is about ingesting children, it clearly makes sense for him to use a refined vocabulary. If he would use his vocabulary loosely, the exaggeration and satire in the passage would not be as obvious.A blunt voice is in use during the passage. Swift approaches his point immediately to present the urgency of the problem he is addressing. England is experiencing drought, which is a serious issue that he feels could be resolved by selling, killing and eating children.In paragraph 25 he states, â€Å"Fifthly, this food would likewise bring great custom to taverns, where the vintners will certainly be so prudent as to procure the best receipts for dressing it to perfection..† He straight up tells us that children will make great food. There is no other way to express this point and get the same effect unless it is done bluntly. He wants the government to recognize their absence in the current issue, and being straight-forward with each point he makes guides the reader to believe that the passage is purely satirical, but that there is an underlying meaning with his satire.The organization of the essay was very structured. It is clear that he  thoroughly thought out each of his ideas, and he presented them in a strategic way to make his point. In paragraph 21 he says, â€Å"For first, as I have already observed, it would greatly lessen the number of papists, with whom we are yearly overrun, being the principal breeders of the nation as well as our most dangerous enemies; and who stay at home on purpose to deliver the kingdom of the Pretender, hoping to take their advantage by the absence of so many food Protestants, who have chosen rather to leave their country than stay at home and pay tithes against their conscience to an Episcopal curate.†This shows he is even thinking about religion and how his proposal will affect everyone else in England. He expresses many stomach wrenching thoughts, which could get very co nfusing if he did not have them structured in an orderly fashion. A mess of ideas about eating children would take away from the actual satire in the passage. The reader would be very mislead and may lose the hint of satire he perfectly presents in his writing.Jonathan Swift composes a proposal to not eat children, but to try and open the governments eyes on the problems they are facing. Through style, voice and organization he pulls off a fabulous satirical piece with immense detail and wonderful diction.

Saturday, September 28, 2019

Interpersonal Communications Assignment Example | Topics and Well Written Essays - 500 words

Interpersonal Communications - Assignment Example As such, intercultural communications will foster interpersonal communications between ordinary people and respectable citizens in the different cultures that one will meet while travelling. Male/Female communication differences, which relate to interpersonal communications, are very significant in the society. In a given society, the mode of communication is different between men and women, women and women, children and adults, and between men and men. However, there is need to establish effective interpersonal communications between these categories of communication. As such, the knowledge on male/female communication differences will help us to establish respectable and efficient interpersonal communications. In most cases, women manifest abject respect while communicating with men while men manifest objectivity while communication with other men. As such, male/female communication differences derive the aspect of gender, which is very significant in interpersonal communications. Birth order relates to interpersonal communications and has significant effects on communications in the society. Indeed, birth order may define generational differences in the society and the level of respect while communicating to people of different ages. As such, birth order affects communication in that people within the same generation as defined by the birth order has a unique way of communication. Indeed, the communication modes, language, and goals of the new generation differ from those of the older generation. As such, this knowledge will foster effective communication between people in the same generation and across different generations. Moreover, birth order defines the respect levels in the society with the older people deserving respectable communication. This knowledge will foster effective interpersonal communications. Moreover, listening is another important topic that relates to interpersonal

Friday, September 27, 2019

Wind Tunnel Essay Example | Topics and Well Written Essays - 1000 words

Wind Tunnel - Essay Example Moreover, the drag ought to oppose force within the opposite direction in order maintain or escalates the velocity of the object. The drag on the body resulted from pressure drag and corresponding friction drag. Pressure drag normally emanates from the disturbance of the new flow stream as it passes the prevailing body thus developing the turbulent wake. Pressure drag relies on the roughness of the surface, shape of the prevailing body coupled with the Reynolds number of the flow and the corresponding effect of supplementary body. The pressure relies on the prevailing roughness of the surface, the shape of the objects, the underlying Reynolds number of the existing flow coupled with the influence of the supplementary of the body. Moreover, the friction drag is normally measured for the objects moving at the flow velocity within the vicious that results to extremely low Reynolds numbers. In case the fluid stream flows of the body corresponds to the surface of the prevailing body, the boundary layer segregates the surface resulting formed from the turbulent. The net force from the pressure drag is normally developed from the pressure of the relatively lower stagnation location of the body. Moreover, the pressure drag is dimisheshed in case the separation takes place on the back due to the occurrences of the corresponding reduction. The drag is designated as 22 when the drag force is 22 where is d designates drag force ( N), and Cd depicting drag coefficient . The density of the underlying medium is expressed as Si Unit of kg/ m3. The velocity of the object is designated as V and projection area. The firs specimen was mounted on the open hemisphere within the wind tunnel struts offered on the three components balance. The zero mark was adjusted to the position of the counter balance weights till the bubbles within the spirits levels were centralized with the underlying jockey. The wind tunnel was started and the dial was adjusted

Thursday, September 26, 2019

Dennetts Arguement Essay Example | Topics and Well Written Essays - 500 words

Dennetts Arguement - Essay Example People have been trying to shake the world’s confidence in quantum physics through different scientific theories but they have been unsuccessful because the world can see something tangible and Einstein’s theory of relativity is well established beyond doubt. These are the people who argue that intelligent causes can explain the complex, information-rich structures of science and biology but people have never really been able to get the their heads around the concepts involved. Dennett is however convinced that any creation must have a creator and supernatural things cannot be explained through intelligent causes. He believes there is plenty of motivation to resist the assurance of the biologists and that ID is a hoax but people find ingenious ways to fool themselves. In support of his argument that natural selection is the process which has the power to generate ingenious designs, Dennett discuses the evolution of the eye. The intelligent design proponents feel that a fully evolved eye is evidence of intelligent design process but evolutionary biology has proved that this is wrong. Dennett also argues on the history of genes involved in the evolution process. He argues that if evolution did not occur through the process of natural selection, species would have found it difficult to adapt to their environment. The proponents of intelligent design have not been able to come up with any theory that challenges the theory of evolution. Dennett convincingly states that no intelligent design hypothesis till date has been able to give a rival explanation of any biological phenomenon. Intelligent design cannot even explain why human beings differ from their relatives. Dennett recounts that there are plenty of scientific controversies that are not yet in public knowledge as the scientists and biologists are first trying to get acceptance from their peers. Dennett’s

Wednesday, September 25, 2019

A book revew Essay Example | Topics and Well Written Essays - 1250 words

A book revew - Essay Example The authors emphasize the necessity for running the government like a democracy and not a business, and opine that elected and appointed public servants worldwide are working on this principle. Their renewed commitment to public interest has helped them find enhanced value for their service and earn more dignity and respect for themselves. They have also realized how much they can accomplish by â€Å"listening to† and not â€Å"telling† the public and by â€Å"serving† and not â€Å"steering† the public. As a result, the public servants have inspired the public so much so that common problems are being addressed and resolved by the common public as well as the public servants through mutual cooperation. The authors call this new attitude and new involvement in public administration along with the renewed commitment towards public interest as the new revolution called the New Public Service. The book stresses the importance of societal value in the work of public servants, wherein lies the soul of public administration. Public servants are responsible for improving public health, maintaining pubic safety, enhancing environmental quality, etc. which ultimately amounts to enhancing and maintaining good, quality life for all. The traditional approach to public administration is referred to in this book as the Old Public Administration. The authors throw light on several approaches to the Old Public Administration. Woodrow Wilson’s approach to public administration was followed for more than half a century in America. This approach differentiated between politics and administration, which associated accountability to elected leaders and assured efficiency of the administrators. This also necessitated creating structures and strategies. In this context, the authors point out the difficulty in distinguishing between politics and administration in all settings. The creation of hierarchical structures was based on several schools of thought, mainly

Tuesday, September 24, 2019

Interpersonal Communication Article Example | Topics and Well Written Essays - 500 words

Interpersonal Communication - Article Example The writer, Chris Zervas, states that, the area of constructive criticism can be problematic as "We say things we don't mean or recipients hear more than was meant." (1) Therefore, often during constructive criticism in a potentially sensitive area such as the workplace, direct channels of interpersonal communication are not functioning correctly. The sender is communicating the wrong message, using inadequate phrasing and wrong information whilst the other participant receives a distorted or exaggerated message. The receiver subconsciously picks up another message from indirect channels of interpersonal communication. These indirect channels may include the tone of voice of the sender or his body language. The receiver may suspect that the sender has hidden motivations, revealed by these uncontrolled actions. The receiver also may react defensively as he or she may feel that their position within the work team is threatened. Chris Zervas uses his management insight to implement "ski llful communication" which "can make these situations far less volatile."(2) Zervas states that the important connotation of the senders message should make the receiver feel respected and valued, which is the converse of how criticism generally makes people feel.

Monday, September 23, 2019

Sedition Act of 1798 Assignment Example | Topics and Well Written Essays - 250 words

Sedition Act of 1798 - Assignment Example In the article, the author takes a strong position in condemning what the authorities consider to be libel. In fact, he considers libels against the people (probably government leaders and federalists who were in favor of the Sedition Act) as the true libels. Zenger’s articulates his opinion without fear even though such expressions as he used would put him in danger of being apprehended for breaking the law. At the time the newspaper was written, freedom of expression in the United States of America was under threat even as the federalists felt the need to prevent the people from expressing anti-government sentiments publicly as presented by Early America (par 2). At this time, journalists seemed to focus on the real issues facing society (in this case freedom of speech and information) as opposed to today’s focus on politics. Today, journalists tend to be afraid of expressing strong sentiments that go against the government or

Sunday, September 22, 2019

Celebrity Endorsement Essay Example | Topics and Well Written Essays - 1000 words

Celebrity Endorsement - Essay Example Indeed, trademark or brand name is a term that is used to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions due to their influential nature. Companies prefer using strong brands names to endorse their product to improve sales units. The institutions use the trademarks due to the financial implications that arise from such endorsements. In particular, strong trade marks results to high sales that in turn lead to improved financial performance. . Evaluation The journal is selected based on the insightful information that it holds that create awareness on the financial implications that the use of strong trademarks or strong celebrity endorsement earns various corporations. The article evaluates the significance of using strong brand trademarks in executing marketing or product promotion activities. It details the impact of strong trademark or celebrity endorsement that is becoming popular in most settings . The practice is gaining momentum since strong brand identities hold great influence and attraction that compels individuals to associating with their ideals or choices. High profile brands or trademarks are used due to their financial implications. ... Managers assert that use of high profile trademarks in the advertisement packets is conventional and beneficial.Author Biography Lan Luo, Jeanie Han, C. Whan Park. (2008). Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases. Journal of Marketing Research, 47, 6, 1114-1128. Summary The article discusses celebrity branding that has provides information leading to erosion or development of the influential nature of celebrities. Celebrities are influential individuals who can shape a product’s perception and individual’s prospects. Their influential nature can transform the perception of various individuals. However, celebrities can dilute their status and influence negatively if they engage in incredible practices. The dilution of character and credibility through the adoption of unconventional activities may render them in any promotional activity. However, they can use their skills to build a strong brand identity and boost promotional activiti es. They can achieve this through appearance and development of a sequence of movies or promotional activities. Evaluation The article is selected based on the need for stakeholders in the marketing industry to understand the influence of dilution and celebrity brand enhancement on product performance. The information is significant because it ensures that corporations appoint credible celebrities to drive their promotional activities. Dilution and enhancement of celebrity endorsement hold far-reaching effects on product promotion. The variations lead to low product sales or high sales volume depending on the celebrity status. It is recognizable the celebrity endorsement hold immense relations with product brand

Saturday, September 21, 2019

External Environment Analysis Essay Example for Free

External Environment Analysis Essay The Coca-Cola Company owes the success of its internal operations to its principles of corporate responsibility. The firm has incorporated an apt ethics program; this will guide their employees, and ensure them growth, achievement, and satisfaction for their jobs. In order to make this possible, The ideology of corporate responsibility is moderated and promulgated by the Public Policy and Corporate Reputation Council. The Council is comprised by a group of senior managers from each beverage and bottling company in the industry. It ascertains the risks and opportunities that each company in the industry encounters. The PPCR Council advises beverage companies in their employee management and operations. Feasible business strategies are generated in order to achieve growth and progress for beverage companies like the Coca-Cola Company (The Coca-Cola Company,2008). The firm believes there is no Coke without the presence of its prolific employees, which is the major force behind more than satisfactory results for the growth and progress of the company. Its operations are bolstered by innovative thinking, unique perspectives, and operational excellence of the workforce, which sustains profit margins of the firm as well as its image. With this in mind, the company recognizes the crucial role of its workforce plays in its worldwide operations. The Coca-Cola Company puts a premium on job satisfaction. The firm ensures that the Coca-Cola workplace is an environment where people can generate excellent input and augment their performance while enjoying what they do (The Coca-Cola Company,2008). Porter’s Five Forces Analysis Supplier Power Coca-Cola’s suppliers have been clamoring for increased prices for raw materials used in manufacturing their products. Usually, these suppliers are responsible for the prices of raw materials to increase. Suppliers have gained the notoriety of manipulating the cost of raw materials, which generates a deliberate effect on the firms part. Suppliers are more manipulative whenever the number of suppliers is low. This gives the handful of suppliers to raise the price of raw materials, which in turn leaves firms line Coca-Cola’s no further options to purchase commodities of lower cost. An international brand like Coca-Cola’s is usually responsible for improving the working conditions within their factories (Foust, 2006). The firm provides the much-needed technical assistance, which help augment the performance of both factory workers and shop floor employees. Buyer Power Buyer power is also considered the spending capacity of the consumer. In the athletic shoe industry, the buyer power is strong. This aspect simply states that the buyer or the consumer has always has a â€Å"say† on the price of particular good. Furthermore, buyer power is considered crucial due to the fact that it has a deliberate impact on the industry. However, softdrink companies like Coca-Cola’s has a discreet mutual arrangement regarding the aspect of buyer power. These intangible mutual contracts between the firm and its consumers have been apparent for quite some time now (Foust, 2006). Firms have been empowering consumers to augment their buyer power. Buyer power has a relationship with supplier power as well. A firm like Coca-Cola’s opines for the cost of raw materials it acquires from its suppliers. Buyer power is quite a delicate matter to elaborate on. The asymmetry between the buyer and the industry generates a bevy of discrepancies, which contributes to an inconsistent market condition and prevents forward integration. Barriers and Threats of Entry Perennial rival companies like PepsiCo and RC Cola are not the only ones who pose a threat for the company. Neophyte softdrink companies both domestic and international are always attempting penetrate the industry will also have a deliberate effect in the industry. The outcome will be a fluctuation in percentage of the market share of softdrink companies. Coca-Cola’s does its part through studying potential market segments to entice. Firms that tend to enter and exit a market are subjected to nominal profits (Foust, 2006). Competitive Rivalry Coca-Cola’s always strives to survive in a competitive industry through the aid of its competitive advantage. For the plethora of softdrink companies, competition always matters in order to bolster profitability. Coca-Cola’s augments their advertising and marketing strategy by its charismatic approach to its advertising. The global softdrink industry is highly competitive (Foust, 2006). The company has to compete with national and domestic retailers such as discount store chains, department stores, independent retail stores, and internet retailers that cater to a particular market segment of similar merchandise. The company has encountered stiff competition in Asian markets, which range from regional to national chains. Threat of Alternative Products Substitutes The apparent threat of alternative or substitute products is a common adversity for Coca-Cola’s. A number of softdrink companies have always attempted to overwhelm Coca-Cola’s s market share through attempts in cheaper price movements in order for consumers to consider other brands aside from Coca-Cola’s. The subject of price elasticity surfaces whenever the price change of an alternative product affects as the demand for such product. The industry where Coca-Cola’s thrives is saturated by a bevy of substitute products, which to tend to constrained the ability of these companies to make an increase in prices. The softdrink industry is always sporadic and innovative in terms of manufacturing products, which can draw consumers to purchase their products. The outcome is a letdown in sales for the Coca-Cola Company (Foust, 2006). Reference The Coca-Cola Company. (2008). Governance Ethics. Retrieved June 29, 2008, from http://www. thecoca-colacompany. com/citizenship/governance_ethics. html The Coca-Cola Company. (2008). Engagement. Retrieved June 29, 2008, from http://www. thecoca- colacompany. com/citizenship/engagement. html Foust, D. (2006). Queen of Pop. Business Week. New York: Aug 7, 2006. , Iss. 3996; pg. 44 Foust, D. Byrnes, N. Gone Flat. (2004). Business Week. New York: December 20, 2004, Issue 3913: page 76

Friday, September 20, 2019

The Main Features Of An Oligopoly

The Main Features Of An Oligopoly This part of the coursework aims to identify and explain the main economic features of an Oligopoly and also the key economic theories which influence the price of a product or service. This part deals with the theoretical aspects of Oligopoly and the later part emphasizes on the practical applications of the theories and oligopoly features. According to Pass et al (2000), Oligopoly, a type of market structure is characterised by a few firms and many buyers, where the bulk of market supply is in the control of relatively few large firms who in turn sell to many small buyers. To describe the degree of oligopoly, concentration ratio is often utilized. Concentration ratio is the measure of the market share of the largest four firms in the industry expressed as a percentage. A low concentration ratio suggests a high level of competition and vice versa for. As there are few players dominating the industry, each player or an oligopolist is said or likely to be aware of others course of actions. The decision taken by one player seems to affect the decision taken by others and strategic planning by the firms needs to take into account the likely response of other participants (Wikipedia, 2010). For example, a proper game of chess depends on how well you read your opponents moves, similarly in oligopoly; strategies are devised ba sed on the moves of competing market firms. The reason for existence oligopoly as stated by Maunder et al (1991) is for the achievement of economies of scale. Firms tend to reduce their average cost of production by increasing their scale of operation and since the small firms have higher average costs, they tend to go out of business or be absorbed by the larger ones. The features of oligopoly are:- Number of Firms:-The very important feature of an oligopoly is the number of firms. Even though there are a large number of firms operating in a particular industry, only a handful of firms hold the major share between them. Interdependence: A very distinctive feature of an oligopoly is interdependence. When a very few large firms operate in a particular industry, their activities or strategy cannot be independent of each other. Unlike monopoly, where the monopolist need not worry about the reaction of its rivals as there are none, an oligopolist takes into consideration the possible reactions of all rival firms. For example, a company considering a price reduction of its products may wish to estimate the chances of price reduction by the rival company and hence starting a price war. Profit Maximization Condition: The firms in an oligopoly generally agree to co-operate and act as one monopolist as it generates high profits (Begg and Ward 2007). This kind of formal collusive agreement is called a cartel. An oligopoly maximises profits where the marginal revenue equals the marginal cost. This is also known as profit maximization condition. Price ELASTIC UNIT ELASTIC P MC, AC PROFIT MAXIMIZING OUTPUT O MR Quantity (Source: Begg and Ward 2007) Perfect Knowledge: Oligopolists are said to have a perfect knowledge about their cost and demand functions but a lesser information about other firms (Wikipedia, 2010). Entry Barrier: One of the main important features of oligopoly also is the entry barrier. There are high entry barriers that restrain a new firm from entering a market. For example, the barriers can be the economies of scale, access to expensive and complex technology, lower costs for an established firm, brand loyalty, patented production process and strategic action by incumbent firms etc. The table below gives the market concentration in different industries. tb_0901 tb_0903 As discussed earlier, the large few firms form a cartel and set a price. Once the members of the cartel agree on the price, they compete against each other using non price competition in order to gain the maximum revenue. There are other various ways in which the firms fix the price. One of them being tacit collusion, where the firms agree on a price set by an established leader. This is also known as dominant firm price leadership as the price setting firm is the dominant firm in the industry. The other way is the barometric firm price leadership, where the price leader is the one whose prices reflect the market conditions in the most stable form (Sloman et al, 2010). To fix prices, the producers must be able to control the market supply. The other forms of price fixing in tacit collusion is average cost pricing, where producers add a certain percentage of profit on top of average costs and price benchmarking, where firms raise the price only up to a benchmark already set. Price fixing is achieved by the competing firms coming together on a platform where they can agree on a common pricing and production strategy thus acting in a manner in which a monopoly operates. This kind of collusion is known as cartelisation. Cartels although banned in many countries, is difficult for the enforcement agencies to gather evidence and penalise the participants. The quantity for the cartel and the individual firm will not be the same as one firm individually will have the scope for further increase in productivity to achieve a situation where the marginal cost equals the marginal revenue. In such cases firms may decide to go ahead with excess supply which can le ad to a price war and inconsistent revenues to the industry. Even without overt collusion firms in an oligopoly are able to reach a point of profit maximisation when they behave in a manner reflected in Nash Equilibrium (Begg and Ward 2007). 2B) Direct to Home (DTH) television industry in India acting as an oligopoly. India has a total television population of about 135 million of which about 108 million have an access to cable and satellite television (Plugged in, 2010). The total DTH sub base at the end of first quarter in the year 2010 was 23 million (Dish TV India Ltd, 2010) which was about just 1 million in the year 2006. Indian DTH industry has seen a flurry of activities in the recent years after a monopolistic reign by Dish TV for a couple of years. It is currently in a state of Oligopoly with the top four operators controlling nearly 80% of the total market. The major players in the market are Dish TV by Zee group, TataSky- a joint venture by Tata and Star TV, Big TV by Anil Dhirubhai Ambani Group, Digital TV by Bharati Telemedia and SUN Direct from Sun TV. Since there are only 3 major players in the DTH market, Indian DTH industry is an oligopoly. (Indiadth, 2010) The product offering by the rival firms are more or less similar in nature with little or no product differentiation. Amongst all the players, Sun Direct has essentially remained a regional operator who made a late debut in the national scene. The content or the channels are same with all the operators barring few omissions and additions. The DTH industry market share is as follows. BRAND MARKET SHARE Dish TV 30% TataSky 22% Sun Direct 25% Big Tv 13% Airtel 8% D2H 2% (Source: http://www.pluggd.in/dth-industry-in-india-analysis-297/) From the data above we can see that Dish TV, TataSky and Sun Direct together hold the maximum market share with over 75%. (Source: http://www.slideshare.net/) To confirm the oligopoly, we can use the Herfindahl-Hirschman index or the HHI. It measures the size of the firms in relation to the industry and also indicates the amount of competition between them. Mathematically, download (1) (Adapted from Pass et al, 2000) Here Si = market share of firm i in the market and N is the number of firms. Hence H = 302 + 222 + 252 + 132 + 82 + 22 H = 2246. With this value of H we can conclude that this industry is an oligopoly. Although there is no indication of an overt collusion in the industry, a closer look at their price plan (fig 1.1) can lead us to a strategic or tacit understanding between the players. The market is abuzz with marketing drives to garner market share and the customer is currently loaded with freebies like free installation, free channels and the like. Going by the level of investment and infrastructure the operators need to garner as much subscriber base as possible to be in a profitable proposition. They are however aware of the competition and are refraining from a price war. Such behaviour of the operators is characteristic of a non-price competition in Oligopoly. This is due to the interdependency of firms in the oligopoly and the strategic behaviour can also be referred to the Nash Equilibrium (Begg and Ward 2007). (Source: Slideshare.net/researchonIndia) Brand Name PricePlan(inINR)/month Dish TV 135.00 TataSky 150.00 Sun Direct 115.00 Videocon 136.00 Fig: 1.1 (Source: Company websites, 2010) Now as in any oligopoly, it has to be supported by entry barriers, both endogenous and exogenous. The natural barrier of entry in this particular industry is primarily associated with government licensing and also the intensity of capital investment required. Given that all the DTH operators are already established players in related sectors such as telecom, media it gives them a strategic advantage in terms of distribution and content. For any new entrant it could pose as a strategic entry barrier. Indian DTH market has constantly been attracting different players over the years given the increasing number of television subscribers. Although there have been entry barriers, companies like Videocon along with its cutting edge technology entered into the market in the presence of established players. The cutting edge technology proved to be a barrier breaker. Videocon managed to build television sets with set top boxes which helped it develop its own customer base.

Thursday, September 19, 2019

Teen Curfews are NOT Necessary Essay -- miscellaneous

Teen Curfews are NOT Necessary â€Å"In one study the average adult surmised that teens amount for forty-three percent of all violent crimes, when in reality the number is only a mere thirteen percent, and this number is made up of only half a percent of minors.† (Stoup, Page 1) Teenagers should not be forced to follow a ridged time schedule because of a curfew. Curfews severely reduce the amount of time that minors have to do things like youth events or church groups. Some people believe that youth are inexperienced drivers that cause accidents and that a curfew would limit these accidents. Think about that for a moment removing teenagers from the road would reduce accidents but Wouldn’t Removing People aged thirty-forty also reduce traffic accidents does that mean that they are inexperienced drivers. Curfews are a quick to a much bigger problem youth are not the only ones committing crimes. Eighty-seven percent of crime is caused by adults over the age of eighteen and the amount of minors causing c rimes is only half a percent. Legitimate Reasons some Teens have them â€Å"Many will have part-time jobs, for example in fast-food restaurants or delivering newspapers. Others will wish to participate in activities such as church groups, youth clubs or school trips. Requiring adults always to take them to and from such activities is unreasonable and will ensure that many never take place in the first place, either because adults are unwilling, or are unable to do so.† (Endersby Page 3) S...

Wednesday, September 18, 2019

Immanuel Velikovsky :: biographies bio

Correspondence Before the Day Breaks, When I first ran across any of Velikovsky's ideas it was in this online book Before the Day Breaks. In this book Velikovsky writes about his correspondence and conversations with Albert Einstein. I read some of this book before ever reading anything else of Velikovsky, or having any idea of what was proposed in his book Worlds in Collision. Before the Day Breaks is a very well written book, where Velikovsky's main argument is that gravity and inertia are not the only forces acting on the solar system. After Velikovsky published his book Worlds in Collision he has had much difficulty getting anyone in the scientific community to listen to him. There were numerous accounts of unjust behavior towards him from many famous scientist. It is ironic that while many people were ignoring him, he was discussing scientific matters with Einstein. While Before the Day Breaks may not have any substantial scientific impact, it does two separate other things. Provide a good insight to som e of the prejudices of the general scientific community at that time. Give good clues as to what Einstein's personality was like. Background Info. / History 1895, June 10, Immanuel Velikovsky was born in Vitebsk, Russia 1913> studied medicine at Montpelier, France, 1921 Velikovsky received a medical degree at the University of Moscow 1921 moved to Berlin, married, edited a journal called Scripta Universitatis atque Bibliothecae Hierosolymitarum, the mathematical-physical section was prepared by Albert Einstein. This journal played a big role in developing the Hebrew University in Jerusalem, 1924-1939 "Velikovsky lived in Palestine, practicing psychoanalysis- he had studied under Freud's pupil, Wi1helm Stekel in Vienna" quoted from (Short Biography) 1950 published Words in Collision right away it was a NY Times non-fiction #1 international best seller for 7 weeks until the publisher (Macmillan) dropped the book due to opposition to it led by Harvard astronomer Dr. Shapley -This book was about Velikovsky's claims that incidences in numerous independent cultures around the world were not due to terrestrial origin (i.e. comets and planets caused massive disasters) 1960s Velikovsky was considered as quack by most everyone

Tuesday, September 17, 2019

Lydia Marie Child Essay -- Research Papers

Lydia Marie Child Lydia Marie Child was born on February 11, 1802 and died on October 20, 1880. During her life she wrote in many forms and on various topics, but Lydia was more than just a writer. She wrote short stories, biographies, science fiction, serialized fiction, children’s literature, historical novels and antislavery literature (Karcher 6). She was also a journalist and a feminist, and wrote about the American Revolution and Native Americans. She helped Harriot Jacobson escape slavery, encouraged reform and was an abolitionist. But, before she could help others, Lydia had to fight for her own right to advance and succeed. Lydia was born in Medford, Massachusetts, as the sixth and youngest child of Convers and Susannah Francis. Susannah died when Lydia was twelve, and she was sent to live with a married sister until the age of nineteen. Although Mr. Francis encouraged the intellectual advancement of his sons, he discouraged his daughter, Lydia, from her fondness for books (Myerson 5). Lydia continued to read and learn, without her father’s encouragement or help, an...

Monday, September 16, 2019

Edward Said

In any part in the world, there is no place to be but home. Home is a place where we feel safe and take refuge. But how we will feel if this is taken from us? The essay by Edward Said, â€Å"States,† narrates the story of about his country, Palestine, and the struggle of his countrymen. He also shares the passion of his homeland which we can relate to. â€Å"States† exemplify the experiences and perceptions of how important a home is to a common Palestinian. Our country is a big part of who we are. As we are born, we are destined to become a part of it. It becomes part of our identity. Things that we grew up with meant something to us. We usually treasure things that became part of our lives. Even unconsciously, we take hold of it. Home brings us memories, memories that we want to hold on up to our last breath. It plays a big role to our development, as a child and as a person fully. Home is part of ourselves which became a foundation of we are today. To be away from home makes us feel empty or incomplete in a sense. This is experience by people who are exiled from their own homeland. Exiles are treated as aliens and feel shame to one’s pride. As Said explains â€Å"exile is a series of portraits without names, without context. † (Said,555). Exile is a miserable thing. Nothing can be so embarrassing than to be taken away from home. It saddens a person to feel a stranger to his own country. One is not only deprived of the social rights but as well as the freedom. As described in the essay of Edward Said an exile is referred as â€Å"present absentees† where to their homeland, they are vanished and as for the host country they are viewed as aliens.

Sunday, September 15, 2019

Bite Me: A Love Story Chapter 14

14. The Samurai of Jackson Street II Katusumi Okata had lived among the gaijin for forty years. An American art dealer, traveling through Hokkaido in search of woodblock prints from the Edo period, had come into Katusumi's father's workshop, seen the boy's prints, and offered to bring Okata to San Francisco to create prints for his gallery on Jackson Street. The printmaker had lived in this same basement apartment since. He'd once had a wife, Yuriko, but she had been killed in front of him on the street when he was twenty-three, so now he lived alone. The apartment had a concrete floor covered by two grass mats, a table that held his printmaking tools, a two-burner stove, an electric kettle, his swords, a futon, three sets of clothes, an old phonograph, and now, a burned-up white woman. She really didn't go with anything else, no matter how he arranged her. He thought he might make a series of prints of her-her blackened, skeletal form posed about the apartment like some demon wraith from a Shinto nightmare, but the composition wasn't working. He walked up to Chinatown and bought a bouquet of red tulips and put them on the futon beside her, but even with the added color and design element, the picture wasn't working. And she was making his futon smell like burned hair. Okata was not used to company, and he wasn't sure how to keep up his end of the conversation. He had once made friends with two rats who came out of a hole in the brick wall. He had talked to them and fed them on the condition that they not bring any friends, but they hadn't listened and he was forced to mortar up the hole. He figured they didn't speak Japanese. To be fair, however, she wasn't doing very well holding up her side of the conversation, either-lying there like a bog person dipped in creosote, her mouth open as if in a scream of agony. He sat on a stool next to the futon with his sketch pad and a pencil and began to sketch her for a print. He had very much admired the great cape of red curls that streamed out behind her when he'd seen her on the street, and he was sorry that all but a few strands had burned away in the sun. A shame. Perhaps he could draw the red curls in anyway. Make them swirl around the blackened rictus like one of Hokusai's waves. He knew what she was, of course. He was still healing from his encounter with the vampire cats, and it took no little bit of sketching to fill in the details, especially as her fangs were pointing prominently at his ceiling right now and they were far too long and sharp to be those of a normal burned-up white girl. He filled three pages with sketches, experimenting with angles and composition, but on the fourth page he found that a sadness had overcome him that he could not chase away with the moment created in making a drawing. Katusumi retrieved his wakizashi short sword from the stand on his work table, unsheathed it, and knelt by the futon. He bowed deeply, then put the point of the sword on the pad of his left thumb and cut. He held his thumb over her open mouth and the dark blood dripped over her teeth and lips. Would she be like the cats? Savage? A monster? He held the razor-edged wakizashi ready in his right hand, should a demon awake. But if he'd been able to raise his beloved Yuriko, even as a demon, wouldn't he have? All the years that had passed, kendo training, drawing, carving, meditating, walking the streets unafraid, alone, hadn't they all been about that? About making Yuriko live? Or not living without her? When the burned-up girl jerked with a great, rasping intake of breath, cinders cracked off her ribs and peppered the yellow futon and water began to flow from the swordsman's eyes. RIVERA AND CAVUTO Marvin the cadaver dog took them to the Wine Country. There they found Bummer and Lazarus, the Emperor's dogs, guarding a Dumpster in an alley behind an abandoned building. Marvin pawed the Dumpster, and tried to stay on task while the Boston terrier sniffed his junk and the golden retriever looked around, a little embarrassed. Nick Cavuto held the lid, ready to lift it. â€Å"Maybe we should call the Wong kid and see if our sunlight jackets are done, then open it.† â€Å"It's daylight,† said Rivera. â€Å"Even if there are, uh, creatures in there, they'll be immobile.† Rivera still had a very difficult time saying the word â€Å"vampires† out loud. â€Å"Marvin says there's a body in there, we need to look.† Cavuto shrugged, lifted the lid of the Dumpster and braced himself for a wave of rotten meat smell, but there was none. â€Å"Empty.† Bummer barked. Marvin pawed at the side of the Dumpster. Lazarus chuffed, which was dog for, â€Å"Duh. Look behind it.† Rivera looked in. Other than a couple of broken wine bottles and the rice part of a taco combo plate, there was nothing in the Dumpster, yet Marvin still pawed at the steel, which was the signal he had been trained to give when he'd found a corpse. â€Å"Maybe we should give Marvin a biscuit to reset him or something,† said Rivera. â€Å"No corpse, no biscuit, that's the rule,† said Cavuto. â€Å"We all have to live by it.† At the mention of a biscuit both Bummer and Marvin stopped what they were doing, sat, looked dutiful and contrite, and gave Rivera the â€Å"I need and deeply deserve a biscuit† look. Frustrated with what biscuit whores his cohorts were, Lazarus went to the side of the Dumpster and started pawing the space between it and the wall, then tried to stuff his muzzle in behind it. Cavuto shrugged, pulled on a pair of form-fitting mechanics gloves from his jacket pocket, and pulled the cement blocks from under the Dumpster's wheels. Rivera watched in horror as the realization hit that he was probably going to get Dumpster schmutz, or worse, on his expensive Italian suit. â€Å"Man up, Rivera,† Cavuto said. â€Å"There's police work to be done.† â€Å"Shouldn't we call some uniforms in to do it? I mean, we're detectives.† Cavuto stood up and looked at his partner. â€Å"You really believe the movies when James Bond kills thirty guys hand to hand, blows up the secret lair, gets set on fire, then escapes under water and his tux doesn't even get wrinkled, don't you?† â€Å"You can't just buy one of those off the rack,† Rivera said. â€Å"It's a high-tech fabric.† â€Å"Just give me a hand with this thing, would you?† Once the Dumpster was in the middle of the alley, the three dogs more or less dogpiled in front of the boarded-up window, Marvin doing his highly trained, â€Å"There's a dead guy in here, give me a biscuit† paw scrape, Bummer barking like he was announcing the big sale event down at Yap-mart and everything had to go, and Lazarus rolling out a long, doleful howl. â€Å"Probably in there,† said Cavuto. â€Å"Ya think?† said Rivera. Cavuto was able to work his fingers between the sheet of plywood and the window frame and pulled it out. Before he could even set it aside Bummer had leapt through the window into the darkness. Lazarus pawed the windowsill, then leapt after his companion. Marvin, the cadaver dog, backed away, then ruffed twice and tossed his head, which translated to, â€Å"No, I'm good, you guys go ahead, just give me my biscuit. I'll be over here-well, would you look at that-those balls definitely need some tongue attention. No, it's okay, go on without me.† Marvin had a nose that could distinguish as many different odors as the human eye could colors, in the range of sixteen million distinct scents. Unfortunately, his doggie brain had a much more limited vocabulary for giving name to those scents and he processed what he smelled as: dead cats, many, dead humans, many, dead rats, many, poo and wee, many flavors, none fresh, and old guy who needs a shower; none of which would have given him pause. The smell that he couldn't file, that he didn't have a response for, that stopped him at the window, was a new one: dead, but not dead. Undead. It was scary, and licking his balls calmed him and kept his mind off the biscuit that they owed him. Rivera shone his flashlight around the room. The basement appeared empty but for piles of debris and a thick layer of dust and ash over the floor, textured with the paw prints of hundreds of cats. He could see the movement of Bummer and Lazarus just at the edge of the flashlight's beam. They were scratching at a metal door. â€Å"We'll need the crowbar out of the car,† said Rivera. â€Å"You're going in there?† asked Cavuto. â€Å"In that suit?† Rivera nodded. â€Å"There's something down there, one of us has to.† â€Å"You're a goddamn hero, Rivera, that's what you are. A real, dyed in the worsted wool and silk blend hero.† â€Å"Yeah, there's that, and you can't fit through the window.† â€Å"Can too,† said Cavuto. Five minutes later they were both standing in the middle of the basement, fanning their Surefire ballistic flashlights through the dust like they were wielding silent light sabers. Rivera led the way to the steel door that the hounds were going at as if someone had duct taped it to a fox. â€Å"You guys, shut up!† Rivera snapped, and much to his surprise, Bummer and Lazarus fell silent and sat. Rivera looked back at his partner. â€Å"That's spooky.† â€Å"Yeah, and praise Willie Mays that's the only spooky thing going on here.† Cavuto was a deeply religious San Francisco Giants fan and genuflected whenever he passed the bronze statue of Willie Mays outside the ball park. â€Å"Good point,† said Rivera. He tried the door, which didn't budge, but it was clear from the arc plowed into the dust and ashes that it had been opened recently. â€Å"Crowbar,† he said, reaching back. Cavuto handed him the crowbar and at the same time drew his gun from his shoulder holster, a ridiculously large Desert Eagle.50-caliber automatic. â€Å"When did you start carrying that thing again?† â€Å"Right after you said the v-word out loud at Sacred Heart.† â€Å"It won't stop them, you know.† â€Å"It makes me feel better. You want to hold it while I pry the door?† â€Å"If there's a-one of them-in there, they'll be dormant or whatever you call it. It's daytime, they can't attack.† â€Å"Yeah, well, just in case they didn't get the memo.† â€Å"I got it.† Rivera fit the crowbar in the door jamb and threw his weight against it. On the third push, something snapped and the door scraped open an inch. Bummer and Lazarus were up instantly, with their noses in the gap. Rivera looked back at Cavuto, who nodded, and Rivera pulled the door open and stepped away. A pile of shelving and junk blocked the doorway, but Bummer and Lazarus were able to thread their way through it and were in the room, barking in frantic, desperate yelps. Through a gap in the junk, Rivera played the beam of his flashlight around the small storeroom, over barrels, shelving, and piles of dusty clothing. â€Å"Clear,† he said. Cavuto joined him in the doorway. â€Å"Clear, my ass.† The big cop kicked his way through the barricade, holding his flashlight high in one hand and the Desert Eagle trained on a row of barrels on the right side of the room, where Bummer and Lazarus were currently indulging a hurricane-level doggie freakout. Rivera followed his partner into the room, then approached the barrels while Cavuto covered him. Beyond the barking, he heard a faint metal tapping coming from one of the barrels. The barrel was upside-down and had held some kind of solid, the label said something about water-filtering mineral. It was sitting on its lid, which was only partially crimped on. â€Å"Something's in there.† â€Å"Plug your ears,† said Cavuto, cocking the hammer on the Desert Eagle, and aiming for the center of the barrel. â€Å"Are you high? You can't fire that thing in here.† â€Å"Well there's can't and there's shouldn't. I probably shouldn't fire it.† â€Å"Cover me, I'm pushing it over.† Before Cavuto could answer Rivera grabbed the edge of the barrel and shoved with all his might. It was heavy, and fell hard. Bummer and Lazarus rocketed around to the exposed lid and were pawing at it. â€Å"Ready?† said Rivera. â€Å"Go,† said Cavuto. Rivera kicked the edge of the lid and it clanked off, then landed with a dull thud in the thick dust on the floor. Bummer rocketed inside while Lazarus frisked back and forth outside. Rivera drew his weapon and moved to where he could look into the barrel. He was met first by a gray storm of hair, then two crystal blue eyes set in a wide, weathered face. â€Å"Well that was unpleasant,† said the Emperor, around the sloppy bath of dog spit he was receiving from Bummer. â€Å"I'll bet,† said Rivera, lowering his weapon. â€Å"I may require some assistance extricating myself from this container.† â€Å"We can do that,† said Cavuto. Cavuto was fighting back a very bad case of the empathy willies, imagining himself spending a night, maybe longer, upside-down, shoved inside a barrel. He and the Emperor were about the same size. â€Å"You in pain?† â€Å"Oh no, thank you, I lost the feeling in my arms and legs quite some time ago.† â€Å"I'm guessing you didn't get in there on your own, did you?† said Rivera. â€Å"No, this was not my doing,† said the Emperor. â€Å"I was roughly handled, but it appears to have saved my life. There wasn't enough room in the barrel for any of them to become solid. There were hundreds of the fiends around me. But you saw them as you came in, I'm sure.† Rivera shook his head. â€Å"You mean the cats? No, there are tracks everywhere, but the place is empty.† â€Å"Well that's not good,† said the Emperor. â€Å"No, it's not.† Rivera was distracted. He'd been playing his flashlight beam around the room, looking for something to help them get the Emperor out of the barrel. He stopped the beam on a spot by the shelves where the dust hadn't been stirred by their rescue efforts. There, as clearly as if it had been made in plaster of Paris to send home for Mother's Day, was a single human footprint. â€Å"That's not good at all,† he said. From outside the window Marvin barked three times quickly, which Rivera thought was a warning, but translated from dog to: â€Å"Hey, can I get a friggin' biscuit out here, or what?†

Grandpa to Me

R Truby 1 Robert T. Truby Instructor Vincent Basso English 101. 064 30 January 2012 Robert H. Truby I have a grandfather named Robert Henry Truby. Before he was born in 1945, two of his uncles were shot and killed. One was named Bill and another was named Sam. In the early 1900s, there was a feud between my family and another up by Bondad, Colorado. A gangster rancher by the name of Ike Cox shot two of his uncles as a result of this family feud. The mother could not bear the chance of losing another son. Right after Sam’s death, she decided to move the family and their cattle to New Mexico.My bloodline moved to an unforgiving desert seeking survival. They moved to a remote location called Largo Canyon to raise their cattle and children. The dry summers were hot and the winters were cold. A presence of a prior civilization cultivated the surrounding landscape with Native American culture and evidence. Coyotes and cattle didn’t always get along so Henry, my great grandfat her, trapped coyotes. Coincidently, coyotes were worth more than cattle at the time. A lot of people lost their ranch to the bank or to the government because of tax foreclosures, but not Henry.Henry used his money to buy ranches surrounding his own for a small price. After that the Truby ranch reached sixty-six sections, totaling 42,240 acres. The amount of responsibility with that much land was staggering. For example, guarantying a thousand cows have what they need is like having a thousand babies R Truby 2 making certain they have what they need. To some, raising cattle was harder than raising children. My family was invested in cattle and did what they had to do to get by. Henry had one son named Robert Henry Truby, my grandfather. I call him Papo (Pah-Poe. ) Robert helped his father with the ranch since he could walk.Robert had an overwhelming love and trust towards his father. He left for Las Cruces to attend their university to study Animal Science; however, he would drive o ver eight hundred miles every weekend to help Henry ranch. To Robert, money couldn’t replace moments and time he shared with his father. One semester away from graduating with a degree, Robert learned he had to go back and help ranch. It was never a choice. His family needed him and he was okay setting aside personal goals. An analysis of my grandfather reveals his character; however, there is more to him than meets the eye.Nothing is dearer to my grandfather than family and everybody in this family treasures nothing more than his character. My dad’s attitude towards my grandfather is worth quoting. â€Å"I have never had more respect or trust towards a man. He gave me a foundation to live. He is a sense of home. I know I can always go to him for help. † You could not ask more from a father. My grandmother, Rachael, had her own words to describe my grandpa. â€Å"He is gentle. He is caring and loving. † Robert gave her his word when they got married that he would stay true and for that he will stay forever faithful.Challenges they’ve faced is a list that defines devotion and care towards one another. Grandma Rachael still gives him backrubs so he must be doing something right. After almost fifty years of marriage, Robert and Rachael have sealed the sanctity of their marriage. My family wouldn’t be a family without him and for that we are forever grateful. R Truby 3 Although Papo resembles a pioneer from an older generation, he still fits into today’s society in his own way. I’m about six inches taller than my grandpa right now and he still tells me I might be as tall as him one day.Papo always looks younger with a hat on because it covers up the part of his head that’s missing hair. It doesn’t matter where he’s at he’ll have on a pair of boots and a pair of wranglers. He’ll wear a polo shirt that buttons just at the top when he goes to town. When he’s working arou nd the house he’ll wear a shirt that may have everything from paint to sawdust on it. That’s my grandfather’s style and it’s never changed. Papo is stronger than he looks and smarter than he thinks. My grandpa doesn’t drink alcohol or smoke, but he drinks a lot of coke.After all the Coca-Cola he’s had in the past sixty-eight years, Papo is still working out on the farm. It hurts his back, but he still gets out there and does what needs to be done. He values his John Deer tractors. After mastering all the skills of farming, old age seems to take over just a little bit. It is quite humorous to watch Papo drive the tractor because he’s always running over stuff. It’s not on purpose. His perception is just off a little. He won’t take the obvious blame, instead he’ll jokingly blame it one someone or something else. He knows that his family won’t believe him and that’s what makes it even funnier.My grandpa has his own sense of humor that I find intriguing and different. I may have more respect for my father, but I feel closer to Robert. We’ve got the same name, but that’s not the reason. I have a connection with my grandpa that words cannot describe. He is my idol. I look up to him in all things, except when it comes to computers. He is not very good with computers. He holds a lot of feelings back in fear that he will upset someone. In order to find out if I’ve let him down, I have to know him on a deeper level. This can be quite difficult because he is so subtle and modest. My grandpa wants me to be the best I can be.I can’t tell you R Truby 4 how many times Papo reminded me to go to school and to do my homework so I can get a good job one day. I am his lineage and I am a direct reflection of this man. I am his only grandson. If I found out that I let my grandfather down, it would hurt me and I would beat myself up for it. It is my responsibility to make him proud. That is partly why I’m here. Even if his words of wisdom may at times become repetitive, I listen and respectfully nod my head. Whatever I do he somehow feels responsible for and he wants me to learn from his past and his mistakes that followed.Sadly my grandpa has to work at an old age without retirement because he has worked for himself his whole life. When he is too old to work anymore he will have to sell the farm. I’m sure he would like to keep the farm if he could. He’s guiding me in the right direction to be financially stable and he knows the rest will follow. I will always hear his voice in my head telling me what to do or which decision to make. I’ll hear him telling me to hang in there when times get tough. I hope I become half the man he is because he is more than my grandfather. He is my hero.

Saturday, September 14, 2019

Recruitment and Selection

What factor should be taken into account to determine the most appropriate recruitment and selection methods? Discuss how process of interviewing can be improved in organisation to strengthen the validity and reliability of the method. In the era of globalisation and fast changing business conditions, organisations are looking for effective management and employee recruitment and selection. The current situation demands a complete strategic approach to HRM. Therefore it is important to look at the traditional methods and modern approach in the recruitment and selection process. Growing evidence suggests that employee selection and recruitment involves accuracy and predictability in order to achieve better talent management. While recruiting candidate’s organisation need to adapt right selection method to get right candidates for the right post. This warrants a thorough analysis of vacancies, job description, job analysis, accurate selection method, interviewing techniques to recruit right candidates. In the recruitment and selection and selection process interview method is considered to be the most popular method in ever changing times due its accuracy, reliability, validity and convenience. While looking at the benefit and risks of interview method benefit outweigh the risks. A complete analysis of contemporary approach and modern approach in the recruitment and selection process would be an ideal approach. Recruitment and selection process are same process it can be consider separately. A system approach to recruitment and selection is base on the systems has inputs, processing unit and output. Here inputs are candidates, the processing unit consists of different method and output is effective candidates. The source of recruitment takes place within the labour market. This includes a mass of available people who have the skills to fill open position. Sources of recruitment depend upon the availability of the right kind of people in the local labour market as well as on the nature of the position to be filled. An organisation ability to recruit employees often hinges as much on the organisation reputation and the attractiveness of its job offer (Pilbeam & Corbridge, 2006; 65). Human resources seek and demand for the personal qualities and skills among the personal candidates human resources plans in the organisation to select the people within the organisation. HRP looks to attract people with right skills and experience. They are trained to adopt the change in environmental. The design of a job such as introducing more flexible working system. Flexible working system reduce costs, increased productivity and competitiveness, improved customer service, improve ability to recruit and staff improved motivation and commitment (Cornelius, 2007; 37). â€Å"Human resource planning is a process for identifying an organisation current and future human resource requirement, developing and implementing plans to meet these requirements and monitoring their overall effectiveness†. The general process of the human resources planning is basis step to recruitment to avoid future problems, wastage and through planning training program to asses not only in the quantity also involved quality skills in the organisation. Human resource planning is a process with demand and supply and good plan lead to understand the future changes, demographic, social changes in the organisation human resource plans plays important role in the organisation (Beard well & Calydon, 2007; 153). Human resources planning (Torrington et al 2002) is termed as â€Å"Man Power Planning†. Human resourcing planning is related to recruitment and selection and retaing of an employee. It is one of the most important function in organisation human resource department normally has primary responsibilities for recruitment and selection of qualified employee. The purpose of recruitment and selection process is to achieve goals by appointing right person at the right job. Armstrong (2005) says that traditional HRP to reflect aims more appropriate for contemporary circumstances. Strategic planning requires to the social economic, political and technological how the organisation is processing. The internal circumstances are strength and weakness; external circumstances are threat and opportunities. Resourcing strategy is also value statement. The aim of the strategy achieve the goal in organisation (Beard well & Calydon, 2007; 173). Scenario planning is used to find the demand and forecast of the organisation. In the organisation HRP is responsible to senior management needs. The objectives of these units are to find demand for human resources in various departments. Demand is estimated with quality and quantity of human resources need. In this several method of forecasting in regular uses like technical and non-technical methods we can analysis internal and external environment (Beardwell & Calydon, 2007; 174). Recruitment can be defined as the process of locating identifying and attractive prospective and capable employees to the organisation. Before the employees can be recruited the manager must have a clear idea about the activities and responsibility required in the job being filled. Therefore job analysis is an early step in recruitment process the accuracy of the individual specification and of all the subsequent stages in selection will depend on the quality of the job analysis. A meeting between the person responsible for selection and the head of the people who will fit it and a time for selection based on the urgency with which the vacancy has be filled up (Braton & Gold, 2003; 231). Once the job description has been determined and accompanying hiring or person specification is developed. Hiring or person specification defines as the education, experience skills that an individual should have in order to perform effectively in the position. The characteristics specified should be relevant only those which or failure in the job should be specified and independent. Any over lapping elements should be avoided and assessable. The attributes that can be assessed with the selection tools available should be included (Cornelius, 2007; 39). Job specification includes knowledge, skills, attitudes, interests, specific qualifications. Job specification is main function in the management of employee at work. Analysis that during the selection process insufficient level of knowledge necessary for effective performance of the person (Weddle; 2008). The various selection techniques are carried in the selection process. For example Screening application forms are wealth of information and should be used wisely. It should be interpreted correctly. The primary objective would be to eliminate failing to meet minimum, qualifying requirements. Work sampling- It is an effort to create a miniature replica of a job. The applicants demonstrate that they possess the necessary skills by actually doing the tasks. Assessment centre- In assessment centres, line executives, supervisors and qualified psychologists evaluate candidates as they go through two or four days of exercises that stimulate real problems that the candidates are likely to encounter on the job. Psychological test- These tests are considered extremely beneficial. They can, however can be easily misused and misinterpreted by untrained people. Good tests are useful in the circumstances because they can provide objective measures of people’s abilities. These tests are a most sophisticated tool for measuring human characteristics tool for measuring human characteristics and are unbiased as compared to other tests and are therefore extensively used in selection decision (Torrington and Hall, 1998; 228). Some psychological tests are, Intelligence tests- Certain intelligence tests that are used now a day to measure the learning capacities of the candidates (Binet simson test and Thurstone tests). MATRIX (Management Trial Exercise) designed by proctor and gamble. CAT (Clerical Aptitude Test) it is to assess vocabulary, spelling, arithmetical ability, details checking. PAT (Pilot Aptitude Test)- It is to assess coordination between hands and feet movements. Computer Aptitude Test- It is to assess power of reasoning and analysis. Interest tests- These tests are designed to find the interest of an applicant in the job he has applied for. Two of the most widely used tests are as follows, Strong vocational interest blank- In the test the applicant is asked whether he likes, dislikes or is indifferent to many examples of occupations, amusements, peculiarities of people and particular activities. The answers given are compared with the answers earlier given by successful people in specific professions and occupations. Kuder preference record- A questionnaire tests the interest in mechanical, scientific, clerical, social service, computation, persuasive, artistic, literary and musical abilities. Personality tests- This is of great important and should be conducted for all posts. Individuals possessing intelligence, aptitude and experience for certain job have often been found unsuccessful because of their inability to get along with others. Some of the personality tests are given below, Thematic apperception test (TAT)- this is one of the most popular projective tests in which the candidate is shown a series of pictures, one at a time and asked to write a story for each of the pictures. Rorschach inkblot test- In this test the candidates are asked to organise unstructured inkblots into meaningful concepts. An integrated picture of the candidate’s personality is then formulated. Interview is designed to probe into areas that cannot be addressed by the application form or tests. These areas usually consist of assessing candidate’s motivation, ability to work under stress, inter-personal skills and ability to fit-in the organisation. The use of the interview in selecting executives makes sense whereas for lower level jobs appear questionable (Nieto, 2006; 125). Finally selection decision will be probably be three or four candidates; it is unlikely that any of the three or four remaining applicants meet the person specification in every way. The personnel specialist together with line management will now have to depend on management judgment. Labour turnover can be both positive and negative it is a measure to find the rate of change in an organisation. Cost of waste according to Marcose et al (1999) if the employees have not required skills or knowledge in the particular fields the wastage will be high. There are two types of labour market internal and external market. Internal market refers to operation runs inside the organisations like labour turnover, work force, and profile and cohort analysis. Interview is more popular method of selecting the person for jobs (Torrington et al 2002; 242) interview is one of the in disposable and objective assessment technique. Interview method seems to be most acceptable in the selection process due to its accuracy for any kind of job. Reasons for its accuracy and predictability can be stated due to its flexibility and accuracy. The change of failure of these methods is rare because selection of question and interaction with candidates during interview process enables the interviewer to select the right candidates on the basis of face to face interaction. Candidates are evaluated on the possible approach to the given situation these methods perhaps helps to predict the suitability of particular candidates for a given role or job. It has been observed that the interviewing technique in selection process helps to analysis communication skills of a candidate’s body language, enthusiasm and commitment level for a particular job. Hence interview method attains the top position in the pyramid of selection process due to its accuracy and predictable (Tyson & York, 2000; 125). The interview method can be more reliable in the process of selecting candidates. The key attributes of reliability could be the right selection method maintaining consistency regardless of environment more importantly interviewers are will equipped and trained to conduct interviews. By and by enlarge more than one interviewer conducts interview to arrive at accurate are select right candidates (Mc Keen & Beech, 2002; 67). Interview method can be considered to the reliable because the questions asked during the interviewers are well structured and prepare hence this can be more reliable. The validity of interview method can be justified by evaluating the candidates knowledge level for the define job. For example an interviewer can ask to define the key element required to accomplish a particular task. The interviewers are conducted after through job analysis by the interviewer. This kind of preparation helps the interviewer to conduct interview in a structured manner and minimise the chance of errors. (Werick; 2008). Looking into the interview process and its validity and reliability, it can be best concluded that amongst the various selection methods available for the employer, interview method seems to be more accurate, predictable and also flexible. The theoretical basis of interviewing methods like system approach and contemporary approach supports the current practices of interviewing techniques to achieve better outcome in terms of reliability and validity. The key attributes could be broad structure, measurability of candidate’s fitment for a particular job and his/her overall capability to execute the assigned task. Very importantly interview method helps organisation to leverage the pool of talent to fit in a particular job function more accurately. This helps the organisation to achieve better performance and productivity not only in the short run but also in the long run. Hence, it can be concluded that interview method is the most suitable method for selecting the right candidate for the right job with more accuracy and predictability. REFERENCES Beardwell, J & Claydon, J (2007). Human resource management, a contemporary approach; United Kingdom: prentice hall. Bratton, J & Gold, J (2003). _Human resource management theory and practise (3rd ed. )_; United Kingdom: Palgrave Macmillan. Corbridge, M & Pilbeam, S (1998). Employment resourcing; United Kingdom: prentice hall. Cornelius, N (2001). Human resource management, a managerial perspective (2nd ed. ); London: Thomson learning. Maund, L (2001). An introduction to the human resource management, theory and practice; United Kingdom: Palgrave Macmillan. Mckeen, E & Beech, N (2002). Human resource management a concise analysis; United Kingdom: prentice hall. Nieto, L. M (2006). An introduction to human resource management, an introduction approach; New York: Palgrave Macmillan. Pilbeam, S & Corbridge, M (2006). People resourcing, contemporary HRM in practice; United Kingdom: prentice hall. Torrington, D & Hall, L (1998). Human resource management; United Kingdom: prentice hall. Werick, K. (2008). ‘The perfect interview’. _HR Magazine_, 53(4), 85-88. Weddle, P. (2008). ‘Developing a positive recruitment Recruitment and Selection What factor should be taken into account to determine the most appropriate recruitment and selection methods? Discuss how process of interviewing can be improved in organisation to strengthen the validity and reliability of the method. In the era of globalisation and fast changing business conditions, organisations are looking for effective management and employee recruitment and selection. The current situation demands a complete strategic approach to HRM. Therefore it is important to look at the traditional methods and modern approach in the recruitment and selection process. Growing evidence suggests that employee selection and recruitment involves accuracy and predictability in order to achieve better talent management. While recruiting candidate’s organisation need to adapt right selection method to get right candidates for the right post. This warrants a thorough analysis of vacancies, job description, job analysis, accurate selection method, interviewing techniques to recruit right candidates. In the recruitment and selection and selection process interview method is considered to be the most popular method in ever changing times due its accuracy, reliability, validity and convenience. While looking at the benefit and risks of interview method benefit outweigh the risks. A complete analysis of contemporary approach and modern approach in the recruitment and selection process would be an ideal approach. Recruitment and selection process are same process it can be consider separately. A system approach to recruitment and selection is base on the systems has inputs, processing unit and output. Here inputs are candidates, the processing unit consists of different method and output is effective candidates. The source of recruitment takes place within the labour market. This includes a mass of available people who have the skills to fill open position. Sources of recruitment depend upon the availability of the right kind of people in the local labour market as well as on the nature of the position to be filled. An organisation ability to recruit employees often hinges as much on the organisation reputation and the attractiveness of its job offer (Pilbeam & Corbridge, 2006; 65). Human resources seek and demand for the personal qualities and skills among the personal candidates human resources plans in the organisation to select the people within the organisation. HRP looks to attract people with right skills and experience. They are trained to adopt the change in environmental. The design of a job such as introducing more flexible working system. Flexible working system reduce costs, increased productivity and competitiveness, improved customer service, improve ability to recruit and staff improved motivation and commitment (Cornelius, 2007; 37). â€Å"Human resource planning is a process for identifying an organisation current and future human resource requirement, developing and implementing plans to meet these requirements and monitoring their overall effectiveness†. The general process of the human resources planning is basis step to recruitment to avoid future problems, wastage and through planning training program to asses not only in the quantity also involved quality skills in the organisation. Human resource planning is a process with demand and supply and good plan lead to understand the future changes, demographic, social changes in the organisation human resource plans plays important role in the organisation (Beard well & Calydon, 2007; 153). Human resources planning (Torrington et al 2002) is termed as â€Å"Man Power Planning†. Human resourcing planning is related to recruitment and selection and retaing of an employee. It is one of the most important function in organisation human resource department normally has primary responsibilities for recruitment and selection of qualified employee. The purpose of recruitment and selection process is to achieve goals by appointing right person at the right job. Armstrong (2005) says that traditional HRP to reflect aims more appropriate for contemporary circumstances. Strategic planning requires to the social economic, political and technological how the organisation is processing. The internal circumstances are strength and weakness; external circumstances are threat and opportunities. Resourcing strategy is also value statement. The aim of the strategy achieve the goal in organisation (Beard well & Calydon, 2007; 173). Scenario planning is used to find the demand and forecast of the organisation. In the organisation HRP is responsible to senior management needs. The objectives of these units are to find demand for human resources in various departments. Demand is estimated with quality and quantity of human resources need. In this several method of forecasting in regular uses like technical and non-technical methods we can analysis internal and external environment (Beardwell & Calydon, 2007; 174). Recruitment can be defined as the process of locating identifying and attractive prospective and capable employees to the organisation. Before the employees can be recruited the manager must have a clear idea about the activities and responsibility required in the job being filled. Therefore job analysis is an early step in recruitment process the accuracy of the individual specification and of all the subsequent stages in selection will depend on the quality of the job analysis. A meeting between the person responsible for selection and the head of the people who will fit it and a time for selection based on the urgency with which the vacancy has be filled up (Braton & Gold, 2003; 231). Once the job description has been determined and accompanying hiring or person specification is developed. Hiring or person specification defines as the education, experience skills that an individual should have in order to perform effectively in the position. The characteristics specified should be relevant only those which or failure in the job should be specified and independent. Any over lapping elements should be avoided and assessable. The attributes that can be assessed with the selection tools available should be included (Cornelius, 2007; 39). Job specification includes knowledge, skills, attitudes, interests, specific qualifications. Job specification is main function in the management of employee at work. Analysis that during the selection process insufficient level of knowledge necessary for effective performance of the person (Weddle; 2008). The various selection techniques are carried in the selection process. For example Screening application forms are wealth of information and should be used wisely. It should be interpreted correctly. The primary objective would be to eliminate failing to meet minimum, qualifying requirements. Work sampling- It is an effort to create a miniature replica of a job. The applicants demonstrate that they possess the necessary skills by actually doing the tasks. Assessment centre- In assessment centres, line executives, supervisors and qualified psychologists evaluate candidates as they go through two or four days of exercises that stimulate real problems that the candidates are likely to encounter on the job. Psychological test- These tests are considered extremely beneficial. They can, however can be easily misused and misinterpreted by untrained people. Good tests are useful in the circumstances because they can provide objective measures of people’s abilities. These tests are a most sophisticated tool for measuring human characteristics tool for measuring human characteristics and are unbiased as compared to other tests and are therefore extensively used in selection decision (Torrington and Hall, 1998; 228). Some psychological tests are, Intelligence tests- Certain intelligence tests that are used now a day to measure the learning capacities of the candidates (Binet simson test and Thurstone tests). MATRIX (Management Trial Exercise) designed by proctor and gamble. CAT (Clerical Aptitude Test) it is to assess vocabulary, spelling, arithmetical ability, details checking. PAT (Pilot Aptitude Test)- It is to assess coordination between hands and feet movements. Computer Aptitude Test- It is to assess power of reasoning and analysis. Interest tests- These tests are designed to find the interest of an applicant in the job he has applied for. Two of the most widely used tests are as follows, Strong vocational interest blank- In the test the applicant is asked whether he likes, dislikes or is indifferent to many examples of occupations, amusements, peculiarities of people and particular activities. The answers given are compared with the answers earlier given by successful people in specific professions and occupations. Kuder preference record- A questionnaire tests the interest in mechanical, scientific, clerical, social service, computation, persuasive, artistic, literary and musical abilities. Personality tests- This is of great important and should be conducted for all posts. Individuals possessing intelligence, aptitude and experience for certain job have often been found unsuccessful because of their inability to get along with others. Some of the personality tests are given below, Thematic apperception test (TAT)- this is one of the most popular projective tests in which the candidate is shown a series of pictures, one at a time and asked to write a story for each of the pictures. Rorschach inkblot test- In this test the candidates are asked to organise unstructured inkblots into meaningful concepts. An integrated picture of the candidate’s personality is then formulated. Interview is designed to probe into areas that cannot be addressed by the application form or tests. These areas usually consist of assessing candidate’s motivation, ability to work under stress, inter-personal skills and ability to fit-in the organisation. The use of the interview in selecting executives makes sense whereas for lower level jobs appear questionable (Nieto, 2006; 125). Finally selection decision will be probably be three or four candidates; it is unlikely that any of the three or four remaining applicants meet the person specification in every way. The personnel specialist together with line management will now have to depend on management judgment. Labour turnover can be both positive and negative it is a measure to find the rate of change in an organisation. Cost of waste according to Marcose et al (1999) if the employees have not required skills or knowledge in the particular fields the wastage will be high. There are two types of labour market internal and external market. Internal market refers to operation runs inside the organisations like labour turnover, work force, and profile and cohort analysis. Interview is more popular method of selecting the person for jobs (Torrington et al 2002; 242) interview is one of the in disposable and objective assessment technique. Interview method seems to be most acceptable in the selection process due to its accuracy for any kind of job. Reasons for its accuracy and predictability can be stated due to its flexibility and accuracy. The change of failure of these methods is rare because selection of question and interaction with candidates during interview process enables the interviewer to select the right candidates on the basis of face to face interaction. Candidates are evaluated on the possible approach to the given situation these methods perhaps helps to predict the suitability of particular candidates for a given role or job. It has been observed that the interviewing technique in selection process helps to analysis communication skills of a candidate’s body language, enthusiasm and commitment level for a particular job. Hence interview method attains the top position in the pyramid of selection process due to its accuracy and predictable (Tyson & York, 2000; 125). The interview method can be more reliable in the process of selecting candidates. The key attributes of reliability could be the right selection method maintaining consistency regardless of environment more importantly interviewers are will equipped and trained to conduct interviews. By and by enlarge more than one interviewer conducts interview to arrive at accurate are select right candidates (Mc Keen & Beech, 2002; 67). Interview method can be considered to the reliable because the questions asked during the interviewers are well structured and prepare hence this can be more reliable. The validity of interview method can be justified by evaluating the candidates knowledge level for the define job. For example an interviewer can ask to define the key element required to accomplish a particular task. The interviewers are conducted after through job analysis by the interviewer. This kind of preparation helps the interviewer to conduct interview in a structured manner and minimise the chance of errors. (Werick; 2008). Looking into the interview process and its validity and reliability, it can be best concluded that amongst the various selection methods available for the employer, interview method seems to be more accurate, predictable and also flexible. The theoretical basis of interviewing methods like system approach and contemporary approach supports the current practices of interviewing techniques to achieve better outcome in terms of reliability and validity. The key attributes could be broad structure, measurability of candidate’s fitment for a particular job and his/her overall capability to execute the assigned task. Very importantly interview method helps organisation to leverage the pool of talent to fit in a particular job function more accurately. This helps the organisation to achieve better performance and productivity not only in the short run but also in the long run. Hence, it can be concluded that interview method is the most suitable method for selecting the right candidate for the right job with more accuracy and predictability. REFERENCES Beardwell, J & Claydon, J (2007). Human resource management, a contemporary approach; United Kingdom: prentice hall. Bratton, J & Gold, J (2003). _Human resource management theory and practise (3rd ed. )_; United Kingdom: Palgrave Macmillan. Corbridge, M & Pilbeam, S (1998). Employment resourcing; United Kingdom: prentice hall. Cornelius, N (2001). Human resource management, a managerial perspective (2nd ed. ); London: Thomson learning. Maund, L (2001). An introduction to the human resource management, theory and practice; United Kingdom: Palgrave Macmillan. Mckeen, E & Beech, N (2002). Human resource management a concise analysis; United Kingdom: prentice hall. Nieto, L. M (2006). An introduction to human resource management, an introduction approach; New York: Palgrave Macmillan. Pilbeam, S & Corbridge, M (2006). People resourcing, contemporary HRM in practice; United Kingdom: prentice hall. Torrington, D & Hall, L (1998). Human resource management; United Kingdom: prentice hall. Werick, K. (2008). ‘The perfect interview’. _HR Magazine_, 53(4), 85-88. Weddle, P. (2008). ‘Developing a positive recruitment Recruitment and Selection What factor should be taken into account to determine the most appropriate recruitment and selection methods? Discuss how process of interviewing can be improved in organisation to strengthen the validity and reliability of the method. In the era of globalisation and fast changing business conditions, organisations are looking for effective management and employee recruitment and selection. The current situation demands a complete strategic approach to HRM. Therefore it is important to look at the traditional methods and modern approach in the recruitment and selection process. Growing evidence suggests that employee selection and recruitment involves accuracy and predictability in order to achieve better talent management. While recruiting candidate’s organisation need to adapt right selection method to get right candidates for the right post. This warrants a thorough analysis of vacancies, job description, job analysis, accurate selection method, interviewing techniques to recruit right candidates. In the recruitment and selection and selection process interview method is considered to be the most popular method in ever changing times due its accuracy, reliability, validity and convenience. While looking at the benefit and risks of interview method benefit outweigh the risks. A complete analysis of contemporary approach and modern approach in the recruitment and selection process would be an ideal approach. Recruitment and selection process are same process it can be consider separately. A system approach to recruitment and selection is base on the systems has inputs, processing unit and output. Here inputs are candidates, the processing unit consists of different method and output is effective candidates. The source of recruitment takes place within the labour market. This includes a mass of available people who have the skills to fill open position. Sources of recruitment depend upon the availability of the right kind of people in the local labour market as well as on the nature of the position to be filled. An organisation ability to recruit employees often hinges as much on the organisation reputation and the attractiveness of its job offer (Pilbeam & Corbridge, 2006; 65). Human resources seek and demand for the personal qualities and skills among the personal candidates human resources plans in the organisation to select the people within the organisation. HRP looks to attract people with right skills and experience. They are trained to adopt the change in environmental. The design of a job such as introducing more flexible working system. Flexible working system reduce costs, increased productivity and competitiveness, improved customer service, improve ability to recruit and staff improved motivation and commitment (Cornelius, 2007; 37). â€Å"Human resource planning is a process for identifying an organisation current and future human resource requirement, developing and implementing plans to meet these requirements and monitoring their overall effectiveness†. The general process of the human resources planning is basis step to recruitment to avoid future problems, wastage and through planning training program to asses not only in the quantity also involved quality skills in the organisation. Human resource planning is a process with demand and supply and good plan lead to understand the future changes, demographic, social changes in the organisation human resource plans plays important role in the organisation (Beard well & Calydon, 2007; 153). Human resources planning (Torrington et al 2002) is termed as â€Å"Man Power Planning†. Human resourcing planning is related to recruitment and selection and retaing of an employee. It is one of the most important function in organisation human resource department normally has primary responsibilities for recruitment and selection of qualified employee. The purpose of recruitment and selection process is to achieve goals by appointing right person at the right job. Armstrong (2005) says that traditional HRP to reflect aims more appropriate for contemporary circumstances. Strategic planning requires to the social economic, political and technological how the organisation is processing. The internal circumstances are strength and weakness; external circumstances are threat and opportunities. Resourcing strategy is also value statement. The aim of the strategy achieve the goal in organisation (Beard well & Calydon, 2007; 173). Scenario planning is used to find the demand and forecast of the organisation. In the organisation HRP is responsible to senior management needs. The objectives of these units are to find demand for human resources in various departments. Demand is estimated with quality and quantity of human resources need. In this several method of forecasting in regular uses like technical and non-technical methods we can analysis internal and external environment (Beardwell & Calydon, 2007; 174). Recruitment can be defined as the process of locating identifying and attractive prospective and capable employees to the organisation. Before the employees can be recruited the manager must have a clear idea about the activities and responsibility required in the job being filled. Therefore job analysis is an early step in recruitment process the accuracy of the individual specification and of all the subsequent stages in selection will depend on the quality of the job analysis. A meeting between the person responsible for selection and the head of the people who will fit it and a time for selection based on the urgency with which the vacancy has be filled up (Braton & Gold, 2003; 231). Once the job description has been determined and accompanying hiring or person specification is developed. Hiring or person specification defines as the education, experience skills that an individual should have in order to perform effectively in the position. The characteristics specified should be relevant only those which or failure in the job should be specified and independent. Any over lapping elements should be avoided and assessable. The attributes that can be assessed with the selection tools available should be included (Cornelius, 2007; 39). Job specification includes knowledge, skills, attitudes, interests, specific qualifications. Job specification is main function in the management of employee at work. Analysis that during the selection process insufficient level of knowledge necessary for effective performance of the person (Weddle; 2008). The various selection techniques are carried in the selection process. For example Screening application forms are wealth of information and should be used wisely. It should be interpreted correctly. The primary objective would be to eliminate failing to meet minimum, qualifying requirements. Work sampling- It is an effort to create a miniature replica of a job. The applicants demonstrate that they possess the necessary skills by actually doing the tasks. Assessment centre- In assessment centres, line executives, supervisors and qualified psychologists evaluate candidates as they go through two or four days of exercises that stimulate real problems that the candidates are likely to encounter on the job. Psychological test- These tests are considered extremely beneficial. They can, however can be easily misused and misinterpreted by untrained people. Good tests are useful in the circumstances because they can provide objective measures of people’s abilities. These tests are a most sophisticated tool for measuring human characteristics tool for measuring human characteristics and are unbiased as compared to other tests and are therefore extensively used in selection decision (Torrington and Hall, 1998; 228). Some psychological tests are, Intelligence tests- Certain intelligence tests that are used now a day to measure the learning capacities of the candidates (Binet simson test and Thurstone tests). MATRIX (Management Trial Exercise) designed by proctor and gamble. CAT (Clerical Aptitude Test) it is to assess vocabulary, spelling, arithmetical ability, details checking. PAT (Pilot Aptitude Test)- It is to assess coordination between hands and feet movements. Computer Aptitude Test- It is to assess power of reasoning and analysis. Interest tests- These tests are designed to find the interest of an applicant in the job he has applied for. Two of the most widely used tests are as follows, Strong vocational interest blank- In the test the applicant is asked whether he likes, dislikes or is indifferent to many examples of occupations, amusements, peculiarities of people and particular activities. The answers given are compared with the answers earlier given by successful people in specific professions and occupations. Kuder preference record- A questionnaire tests the interest in mechanical, scientific, clerical, social service, computation, persuasive, artistic, literary and musical abilities. Personality tests- This is of great important and should be conducted for all posts. Individuals possessing intelligence, aptitude and experience for certain job have often been found unsuccessful because of their inability to get along with others. Some of the personality tests are given below, Thematic apperception test (TAT)- this is one of the most popular projective tests in which the candidate is shown a series of pictures, one at a time and asked to write a story for each of the pictures. Rorschach inkblot test- In this test the candidates are asked to organise unstructured inkblots into meaningful concepts. An integrated picture of the candidate’s personality is then formulated. Interview is designed to probe into areas that cannot be addressed by the application form or tests. These areas usually consist of assessing candidate’s motivation, ability to work under stress, inter-personal skills and ability to fit-in the organisation. The use of the interview in selecting executives makes sense whereas for lower level jobs appear questionable (Nieto, 2006; 125). Finally selection decision will be probably be three or four candidates; it is unlikely that any of the three or four remaining applicants meet the person specification in every way. The personnel specialist together with line management will now have to depend on management judgment. Labour turnover can be both positive and negative it is a measure to find the rate of change in an organisation. Cost of waste according to Marcose et al (1999) if the employees have not required skills or knowledge in the particular fields the wastage will be high. There are two types of labour market internal and external market. Internal market refers to operation runs inside the organisations like labour turnover, work force, and profile and cohort analysis. Interview is more popular method of selecting the person for jobs (Torrington et al 2002; 242) interview is one of the in disposable and objective assessment technique. Interview method seems to be most acceptable in the selection process due to its accuracy for any kind of job. Reasons for its accuracy and predictability can be stated due to its flexibility and accuracy. The change of failure of these methods is rare because selection of question and interaction with candidates during interview process enables the interviewer to select the right candidates on the basis of face to face interaction. Candidates are evaluated on the possible approach to the given situation these methods perhaps helps to predict the suitability of particular candidates for a given role or job. It has been observed that the interviewing technique in selection process helps to analysis communication skills of a candidate’s body language, enthusiasm and commitment level for a particular job. Hence interview method attains the top position in the pyramid of selection process due to its accuracy and predictable (Tyson & York, 2000; 125). The interview method can be more reliable in the process of selecting candidates. The key attributes of reliability could be the right selection method maintaining consistency regardless of environment more importantly interviewers are will equipped and trained to conduct interviews. By and by enlarge more than one interviewer conducts interview to arrive at accurate are select right candidates (Mc Keen & Beech, 2002; 67). Interview method can be considered to the reliable because the questions asked during the interviewers are well structured and prepare hence this can be more reliable. The validity of interview method can be justified by evaluating the candidates knowledge level for the define job. For example an interviewer can ask to define the key element required to accomplish a particular task. The interviewers are conducted after through job analysis by the interviewer. This kind of preparation helps the interviewer to conduct interview in a structured manner and minimise the chance of errors. (Werick; 2008). Looking into the interview process and its validity and reliability, it can be best concluded that amongst the various selection methods available for the employer, interview method seems to be more accurate, predictable and also flexible. The theoretical basis of interviewing methods like system approach and contemporary approach supports the current practices of interviewing techniques to achieve better outcome in terms of reliability and validity. The key attributes could be broad structure, measurability of candidate’s fitment for a particular job and his/her overall capability to execute the assigned task. Very importantly interview method helps organisation to leverage the pool of talent to fit in a particular job function more accurately. This helps the organisation to achieve better performance and productivity not only in the short run but also in the long run. Hence, it can be concluded that interview method is the most suitable method for selecting the right candidate for the right job with more accuracy and predictability. REFERENCES Beardwell, J & Claydon, J (2007). Human resource management, a contemporary approach; United Kingdom: prentice hall. Bratton, J & Gold, J (2003). _Human resource management theory and practise (3rd ed. )_; United Kingdom: Palgrave Macmillan. Corbridge, M & Pilbeam, S (1998). Employment resourcing; United Kingdom: prentice hall. Cornelius, N (2001). Human resource management, a managerial perspective (2nd ed. ); London: Thomson learning. Maund, L (2001). An introduction to the human resource management, theory and practice; United Kingdom: Palgrave Macmillan. Mckeen, E & Beech, N (2002). Human resource management a concise analysis; United Kingdom: prentice hall. Nieto, L. M (2006). An introduction to human resource management, an introduction approach; New York: Palgrave Macmillan. Pilbeam, S & Corbridge, M (2006). People resourcing, contemporary HRM in practice; United Kingdom: prentice hall. Torrington, D & Hall, L (1998). Human resource management; United Kingdom: prentice hall. Werick, K. (2008). ‘The perfect interview’. _HR Magazine_, 53(4), 85-88. Weddle, P. (2008). ‘Developing a positive recruitment